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Content marketing
The product is the king, but communication is the queen. Stand out with creative content and distinguish yourself from the competition!
- hello@startup-marketing.hu
The product is the king, but communication is the queen. Stand out with creative content and distinguish yourself from the competition!
Whether it's for a website, blog, ad, email, or social media campaign, content is one of the most critical elements of marketing.
Properly keyword-optimized content increases traffic from search engines. (On-page SEO is built on quality content.)
Content aligned with each stage of the sales funnel engages users and guides them toward conversion.
Great content builds your brand, earns trust, educates your audience, and entertains them. Dare to be different!
Many businesses focus on technology and product features instead of customer benefits and value propositions.
Especially in B2B, there’s a belief that professional content must be full of jargon and long-winded sentences. But the simpler, the clearer.
It’s true - most people learn how to write. But few can write well. Plus, website copy, blog posts, emails, social media updates, and PR articles are all different formats that require unique approaches.
Before creating any content, we need a clear view of which keywords are worth targeting. That means we need to analyze the competition.
We examine which keywords competitors rank for, their domain authority, traffic levels, and backlink profiles. This helps us pick realistic and business-relevant keywords - ones that attract not just traffic but buyers.
Keyword analysis shows which searches reflect real interest and buying intent. Based on this, we build a targeted content strategy.
To convert a visitor into a lead and then into a customer, we need a process that guides them from click to conversion. This is usually a 3–4 step journey where the right content must appear at the right moment.
This involves defining the mindset behind each content type. We’ll use a different approach for BOFU (Bottom of Funnel) content aimed at buyers, TOFU (Top of Funnel) content for education, and Link-Attracting content for SEO.
After analysis, we map out the suggested topics, formats, content types, keywords, and publishing schedule.
Good content marketing helps move visitors closer to making a purchase. The key is offering the right content to the right person at the right time.
These are people who might be interested in your product or service but haven’t committed yet.
Content marketing here aims to drive traffic to your website (paid or organic), inform, and raise awareness of a problem.
Example content: trends, infographics, case studies, short-form videos, mini webinars.
Goal: building trust.
Visitors in this stage have heard of you but aren’t ready to commit.
Content marketing aims to prompt interaction—newsletter sign-ups, booking a call, or registering for a trial.
Example content: email courses, webinars, trial sessions, open days, quizzes, challenges.
Goal: education.
This is the final stage of the funnel—leads who just need a little encouragement to request a quote or make a purchase.
Content marketing here should push for the conversion.
Example content: demo, one-on-one session, discovery day, workshop, treatment plan, comparison list, promo bundle with discount code
Goal: Sell, support commitment
One of the biggest challenges for tech companies is writing and communication—this is where I can help.
I’ll design a strategy that guides your visitors toward a purchase.
I create product pages and landing pages. You can even trust me with the WordPress-based web design.
Google favors fresh, regularly updated content. I’ll write SEO-optimized blog posts for you.
I plan and create your social media calendar—including basic visuals and short-form videos.
Outsource your content marketing - partially or entirely.
Growth marketing with online tools for innovators.
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