Marketing automation

Build a lead-machine with marketing automation!

Guide your leads through the buyer’s journey!

Research shows that 79% of website traffic drops off without any interaction - not because the site is low quality, but due to a lack of personalized content, follow-up, education, and re-engagement.

Marketing automation ties all of these into one seamless system using email, remarketing, chat, and SMS—bringing visitors back and guiding them through a pre-defined conversion path.

What do you need for your lead-machine?

Driving traffic to your site isn’t enough. You need a complex system that converts one-time visitors into loyal clients.

Content

No attention, no engagement without personalized content.

Email marketing

Still the most effective and affordable way to reach your audience.

Remarketing

Bring back visitors who didn’t convert the first time.

Automation

Ensures the right message reaches the right person at the right time.

Strategy & planning

The marketing automation process

1. Strategy: define the buyer’s journey

Without a working funnel, there's nothing to automate. We start by mapping a 3–4 step hypothetical customer journey. We’ll get to know your audience and the steps they take before purchasing—then plan how to handle each type of lead.

2. Content

Content is the soul of the system. Automation only works if relevant, personalized messages reach the right people at the right time. We consider: where the visitor came from (PPC, organic), what stage they’re at (TOFU, MOFU, BOFU), their behavior (e.g., visited the pricing page, downloaded a case study).

3. Email marketing

Some say email is outdated - but in reality, it's one of your most accurate and valuable data sources, crucial for personalization in automation.

4. Workflow-design

A workflow is a condition-based sequence that reacts to user behavior. These automations create tailored experiences without sending every message manually.

5. Testing & launch

After thorough testing, the system goes live. Remember: automation doesn’t replace personal connection—it enhances client acquisition and retention by making processes more efficient, not robotic.

Sound familiar?

“I want to automate my system - AI will handle it.” AI alone won’t help. Time-saving only happens when there’s a well-thought-out, human-designed strategy behind it. there’s a well-thought-out, human-designed strategy behind it.You’ll need content, lead scoring, and a funnel logic.

"Az automatizáció csökkenti a kontrollt és a személyességet." A jól felépített marketing automatizáció nem elveszi, hanem megerősíti a kontrollt, miközben személyre szabott, adatvezérelt üzeneteket küld a felhasználói viselkedés alapján.

“I send newsletters - that’s enough, right?” Automation goes beyond email. It’s a data-driven, multi-channel system including remarketing, chat, and SMS.

“My email open rates are low. I think email is dead.” With GDPR and consent mode limiting what you see about visitors, email data can be pushed back into ad platforms, enabling cheaper and more personalized ads. The key is relevant, personalized content.

startup marketing

Still unsure?

Book a free consultation, and I’ll create a tailored marketing automation plan just for you.