Lead generation

Covert your visitors into customers!

You need content for lead generation!

Attract more visitors!

Achieve more website traffic by creating and sharing interesting content.

Acquire more leads!

Convert visitors into subsctibers or potential leads by creating valuable content.

Get more customers!

Build trust and generate sales by creating content aimed at warm prospects!

Let's design your marketing funnel!

Improving your website traffic is not enough. You need to win on things behind traffic: strategy, narrative, positioning and messaging. Content marketing makes it possible to convert visitors into prospects and customers.

Step 1. - lead generation

These are people who might be interested in your product or service but haven’t committed yet.

Content marketing here aims to drive traffic to your website (paid or organic), inform, and raise awareness of a problem.

Content marketing tools of lead generation:

blog;
social media post;
downloadable content (lead-magnet);
calculator;
infovideo.

Step 2. - making prospects

At this stage, your audience has already heard of you, but it is not ready yet to request an offer or to make a purchase.

The goal of content marketing is to build trust, or to build your data-base. Available tools/formats:

software trial period;
self-service product tours;
case study;
newsletters;
email training.

Step 3. - conversion

This is the final stage of the funnel—leads who just need a little encouragement to request a quote or make a purchase.

The goal of content marketing is to encourage. Available tools:

free audit;
product webinar;
product video;
live Q&A;
free taining;
free trial.

Let's design lead generating campaigns!

Outsource your lead generation campaign completely or partially. What you can expect from me:

Crafting and designing the complete content marketing strategy and marketing funnel
Creative copywriting (blog, eDM, adverts, landing page, social media posts)
Lead magnet creation (downloadables, info videos, ebooks, one-pagers)
WordPress-based landing page design and implementation
Crafting and managing lead generation ads campaigns (Google Das, Facebook, LinkedIn)
Webanalytics and conversion rate optimization