Branding

Make an emotional impact with the consistency of function, value, and design!

The brand triggers an emotional response.

The brand is what the customer feels about the product or company, as a result of the combined effect of the experienced functions, values, and design.

Key features that drive results

The spirit of the brand. The set of features or skills, that provide the core benefits of the product or service.

Value

The soul of the brand. It highlights the internal drivers - the core beliefs - around which the brand's personality can be built.

Design

The body of the brand, that visually underpins brand functions and values.

strategy & design

The process of brand building

Brand strategy, design and communication lead the way of brand building.

1. Target audience

Analysing the characteristics of the target customers (industry, position, age, gender, inetrnal drivers, interests).

2. Competitors

Researching and analysing value propositions of the competitors, and distinguishing our offerings from them.

3. Identity

At this stage, we define the core values and beliefs around which the company is aligned. Finding out what brought the product or service to life and what benefits it provides for the user help with forming the brand personality.

4. Value propositions

Developing a communication style and voice consistent with the brand's personality; crafting key messages, value propositions, and slogans that resonate with the target audience.

5. Brandbook

The brandbook is an outline of the brand’s mission, image, and core values. Its goal is to provide a clear vision of the company and its product. It highlights brand purpose and makes brand identity visible (with color scheme, fonts, brand design elements).

6. Communication

Brand building with content marketing tools.

Branding - services

Brand strategy

Target audience research, analysis of competing value propositions, positioning and crafting key messages.

Brand sprint

Even a three-hour brand sprint workshop (Google methodology) can help a lot turn brand ideas into a defined brand image.

Visual planning

Managing your design project, crafting your brandbook involving a professional graphic or brand designer.

Communication

Brand building with combined content marketing tools and online marketing techniques.

Lower price competition, build a strong brand instead!

Find your brand's personality and attract customers you enjoy working with!