INTRO

My projects

eal results don’t come from one-off actions, but from well-thought-out strategy. That’s why the best work is not just creating campaigns, but designing and building complex lead- and customer-acquisition systems. 

Through my projects on this page, I also showcase my way of thinking.

startup marketing case study

Franchise partner acquisition for a programming school

The project goal expanding a network consisting of three programming schools by acquiring new franchise partners and strengthening the client’s brand presence in the United Kingdom.

Deliverables: design and development of WordPress landing pages; creation of an email course campaign; implementation of OptiMonk pop-ups on landing pages; setup of automated workflows in email marketing software; PPC campaign management (copy and creatives); webinar presentation development (content and design), including interactive live polling using Mentimeter.

Lead Generation System for a Web Development Company

The project goal acquiring new subscribers and qualified leads through a downloadable ebook and an irresistible offer.

Deliverables & responsibilities: definition of brand foundations, messaging, and value proposition (Brand Sprint Guide); creation of an ebook lead magnet; design of landing and thank-you pages; lead-nurturing email campaign; PPC ad copy, creatives, and campaign management

startup marketing case study
startup marketing case study

Conversion-Optimized Value Proposition & Landing Page for a Software Development Company

The project goal encouraging direct contact by defining the target audience and clarifying key messages.

Deliverables & responsibilities: key messaging and value proposition development (Brand Sprint Guide); design of a conversion-optimized landing page and thank-you page.

Marketing Strategy for the Market Launch of a DevOps Service

The project goal developing a clear roadmap for a B2B marketing strategy.

Deliverables & responsibilities: Marketing plan focused on lead-generation funnels; content marketing strategy; digital advertising approach; meetup and community-building initiatives.

startup marketing case study
startup marketing case study

WordPress-Based Landing Pages and Company Websites

Design and development of WordPress-based landing pages and complete websites.

Customer Journey Optimization Using Website Polls

The project goal mproving the client’s website performance and conversion paths.

Deliverables & responsibilities: analysis of customer journeys, behaviors, and feedback; actionable recommendations for website and funnel optimization.

startup marketing case study

Companies I’ve worked with

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